5 Ways Social Media Has Changed Marketing
Social media has changed marketing drastically. More than 90% of businesses say social media plays a key role in their marketing strategy. Digital marketing, especially, allows businesses to reach customers worldwide. Whether you’re a small business owner or own an enterprise, you must have an established online presence to stay competitive.
The advances of social media and technology have created new techniques for stakeholders to do business with consumers. There’s not a one-size-fits-all when it comes to marketing, which is one of the key advantages of digital advertising.
Digital marketing allows businesses to easily pivot as needed and as consumers provide feedback. In this article we’ll cover five ways social media has changed the world of marketing and how it can help your business, too.
Five reasons social media has changed marketing:
1. Direct Communication With Consumers
Social media allows businesses to have real conversations directly with consumers. It humanizes the brand and allows users to connect with them on a deeper level. Consumers’ expectations have risen as they expect to receive outstanding customer service through social media channels. Engaging with the target audience also helps build credibility and trust for the business.
2. Business Can Be More Personalized
Business leaders understand the value of social media marketing and research shows they will increase their marketing budgets over 50% by 2024. Humanizing your brand effectively increases brand loyalty and creates organic brand ambassadors. Showing the business’ personality helps companies differentiate from the competition and attract new consumers.
3. A Level Playing Field
A decade ago small businesses didn’t have the same opportunities we see today. Social media has been a great part of being an “equalizer” between small and large businesses. It’s not only changing the way companies handle their marketing, but changing the way they do business entirely. As social media and technology continue to emerge, it increases the chances for companies of all sizes and budgets to have a fair chance in the marketplace.
4. Target Customers More Effectively
78% of online users will buy or use the services from a business after a positive experience with them online. Understanding the new marketing landscape is crucial for businesses to stay competitive in the field and be able to target the right audience, on the right platform. Engaging content in social media is an effective way businesses can reach new audiences.
5. Social Media Has Changed Marketing Insights
As social media data is personalized to each business, social media analytics provide insights on consumers like never before. Over 70% of companies utilize social media data and metrics to drive business decisions. Understanding the analytics is critical. This reduces wasting time and prompts business leaders to focus on the consumers and what drives them.
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