What is Marketing and Why is it Important?
People often ask me, “what is marketing and why is it important for my business?”. Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and partners.
It is an important tool for any organization because it helps businesses reach potential customers and establish a brand presence. By establishing a marketing strategy, businesses can:
- Identify their target audience
- Craft a message that resonates with their customers
- Create campaigns that will increase their visibility
- Reach a broader audience
Additionally, marketing helps businesses build customer loyalty, increase sales, and get feedback from customers. The valuable feedback can also be used to improve products and services. Ultimately, marketing helps businesses to grow and succeed in today’s competitive marketplace.
Marketing is a must in today’s digital world. Businesses have the ability to create meaningful connections with their customers and truly understand their pain points in order to deliver tailored solutions.
In fact, there are large organizations thriving with marketing today. They are leveraging digital marketing creatively to its full potential in order to reach their target market. By hearing their customers and allowing them to be part of their journey, it separates a successful marketing campaign from a not-so-successful one.
Let’s dive into these four examples of well-known companies making the most out of their digital marketing without leaving their consumers behind.
Domino’s
With over 18,000 locations across the US, Domino’s promoted their brand by fixing a problem many cities face – potholes.
They decided to fix potholes across the US and market their brand with a social responsibility campaign, “Paving for Pizza.” They encouraged their customers to report potholes so they could fix them.
This strategy allowed Domino’s to not only sell more pizzas, but really make an impact in the community by tackling a nationwide problem.
Nike
The world-renowned brand’s “Nike by You” co-creation platform puts the power of the shoe designs in the hands of the consumers.
By allowing their customers to design their own shoes with full creative freedom, Nike is able to deliver customized products that align with different styles and preferences.
This creative strategy creates more opportunities for the brand to deliver shoes based on their customer’s liking and build partnerships that capture the attention of a global audience.
GoPro
The brand’s favorite among adventure junkies and athletes allows its consumers to share their own adventures with other GoPro owners. By leveraging user-generated content, the company became an enjoyment platform for adventure-lovers all over the world. After all, GoPro sells a lifestyle, not a product.
“What’s fun about our content is that there’s something new online for us to consider every day that we walk into the building.” – Paul Crandell, Senior Vice President of Marketing at GoPro
GoPro’s user-generated content strategy inspires more users to create and post their own content and share with others their adventures, building a genuine community worldwide.
Spotify
One of the world’s biggest audio streaming platforms rely on their customers more than every other company. Spotify has created a number of features to enhance the user’s experience. One of the users’ favorite features is the “Spotify Wrapped.”
Spotify Wrapped, as the name suggests, wraps the user’s listening experience throughout the year and packages it in December, presenting a nostalgic feeling. The “year in review” is designed for users based on what they’ve listened to throughout the year. And it is broken out into the different categories, including genres, the different artists played, top songs, and how much time users listened.
This customer-based marketing strategy is extremely shareable among users. This allows consumers to share who they are and what they like with their friends and followers. So come December, you know what you’ll likely be seeing in your social feeds.
Leverage Your Business With Digital Marketing
Understand your business and your customers better with the help of Engage Buzz Media. As a full-service digital marketing agency, we help businesses establish an online presence and elevate their digital marketing.
Click here for a discovery call.