Why Businesses Must Be in Social Media
You may ask yourself, why businesses must be in social media? If your business is not in at least one social media platform, you are losing out! BIG TIME. Now is more important than ever for businesses to be online to connect with consumers.
People want to connect with local entities and are frequently looking in social media for reputable companies. Small businesses, especially, benefit greatly on the engagement consumers have with companies through social media.
Social media has become an essential part of our lives. Did you know 43% of consumers are using social media to connect with new businesses, and nearly 40% are making decisions to purchase based on the posts online?
Studies also show people are looking at businesses’ social media platforms before even checking their website out! Think about it for a moment. Social media is a consumer’s first impression of your business.
Wondering why business must be in social media? Below are four questions to reflect on:
- Do you have a good presentation of your business online?
- What do people think about when they see your posts in Instagram or Facebook?
- Are you providing value to the consumer?
- Are you engaging with your audience?
These are all valid questions as an owner you must ask yourself to assure you are getting your message across to the right audience.
Businesses are realizing how crucial it is to have an online presence and connect with their audience in a more meaningful way. As a result, businesses are increasing their investment and focusing their attention on Instagram and Facebook marketing.
Furthermore, experts say social media brings data insights to business owners like never before. Listening to feedback from your customers and making changes shows people you are actively listening. People appreciate being heard and notice when you take recommendations.
Don’t let social media slip from your marketing efforts. Let us help you increase followers and build a community of loyal clients. Start here.
